The founder of TUUM, Põim Kama, is a communications expert, publicist and political observer. Põim Kama is known primarily as a strategic advisor in complex and challenging situations, who offers an expert perspective and helps manage various processes. She is experienced in political and public sector communication as well as in shaping public and media relations for various companies. Põim Kama has studied history, literature and cultural studies at the University of Tartu and has published articles and opinion pieces in all major Estonian publications.

Kerly Randlane is an experienced senior executive, education enthusiast, researcher, and tax behaviour expert whose career has been dedicated primarily to financial and tax education. As a leadership expert, Kerly is convinced that people are the foundation of every organisation’s success. The ability of teams to solve complex situations and achieve results is far greater than generally assumed. At TUUM, Kerly serves as a strategic partner to our clients on issues related to various policies, regulations, and public sector management and administration, as well as a leadership and development mentor for organisations. Kerly holds a bachelor’s degree in law, master’s degrees in public administration (TalTech) and educational innovation (University of Tartu), and a PhD in government and politics (Tallinn University). Her academic research focuses primarily on tax behaviour and trust.

Ere Kama is a film and theatre artist who has dedicated his professional life to the creation and implementation of visual designs, both in an assisting and leading role. At TUUM, Ere is our clients’ creative partner, helping them develop various visual solutions – from idea to result. Ere considers sincerity and openness to be important in his work and believes that the best way to speak to people is to be truthful and have a clear position. Among other things, he applies his artistic and technical skills in narrative creation, brand design, graphic design and the implementation of various campaign and social media solutions. Ere graduated from the Estonian Academy of Arts with a degree in scenography and has worked on various film and theatre projects across Estonia.

Tanel Kandle is a communications and media expert who likes to delve into every topic at hand. He enjoys writing, researching solutions and generating new ideas. In his professional life, Tanel has focused mainly on public communications and media relations, and has also worked in political communications and media analysis. At TUUMs, Tanel is our clients’ partner in organizing and implementing well-managed, tactical and smart public communications. He is particularly interested in complex and highly regulated, science- and knowledge-based topics, including the broader economic environment, the construction and infrastructure sector, education and nature and environmental issues. Tanel has a bachelor’s degree in law from the University of Tartu and a master’s degree in journalism and communication. Tanel is pursuing additional education in the field of environmental protection.

Susann Kivi is an experienced communications expert who has worked mainly in the public sector. She has designed the daily media communication and strategic communication of various state institutions, as well as managed media crises. Susann believes that public communication can always be honest, transparent and ethical, and that every message carries responsibility. As a former TV news editor, Susann also has a good understanding of how journalism works and a clear understanding of both public expectations and public interest. Susann is most interested in socially significant and high-public interest topics. At the same time, she believes that many newsworthy and important topics may seem small and insignificant at first glance. Susann has a bachelor's degree in journalism from the University of Tartu and a master's degree in communication and cognition from the University of Copenhagen, where she, among other things, researched the public communication of the Danske Bank money laundering scandal.